Privacy Policy

Effective Date: October 14, 2026

At Texas Mortgage Lending, accessible from Texas Mortgage Lending, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Texas Mortgage Lending and how we use it.

1. Information We Collect

We collect information about you in various ways when you use our website. This includes information you provide directly to us, as well as information collected automatically through tracking technologies like cookies.

2. Google Analytics 4 (GA4)

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC ("Google"). GA4 helps us understand how visitors engage with our website.

  • Data Collected: GA4 collects data such as your IP address, geographical location, device type, browser type, pages visited, and time spent on our site.
  • Data Processing: GA4 tracks events and interactions rather than relying solely on cookies. Google uses this information on our behalf to evaluate your use of the website and compile reports on website activity.
  • Learn More: You can learn how Google handles your data by reviewing the Google Privacy & Terms for Partner Sites.

3. Google Ads & Personalized Advertising

We use Google Ads to market our business online and serve relevant advertisements to you.

  • Remarketing & Tracking: We use Google Ads remarketing tracking cookies and conversion pixels. This means third-party vendors, including Google, will show our ads on sites across the internet based on your past visits to our website.
  • Conversion Tracking: We use cookies to track when a user performs a specific action on our website (like filling out a form or making a purchase) after clicking on one of our ads.

4. Cookies and Tracking Technologies

Our website uses "cookies" to store information about visitors' preferences and the pages on the website that the visitor accessed or visited. This information is used to optimize the user experience by customizing our web page content based on visitors' browser type and/or other information.

5. Your Opt-Out Choices

You have control over how your data is collected and used for advertising and analytics:

  • Opting Out of Google Analytics: You can prevent your data from being used by Google Analytics by installing the official Google Analytics Opt-out Browser Add-on.
  • Opting Out of Personalized Ads: You can opt out of Google's personalized advertising by visiting Google Ads Settings.
  • Browser Settings: You can choose to disable cookies through your individual browser options.

6. Contact Us

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at 972-705-4845.